Project
Systemvetardagen 2024
One of the biggest job fairs in sweden for students and employers in the it-business.
creating a new website
Since YEAR, students from DSV have been organizing a job fair for students and companies within the IT industry. Each year, a new website is created by a group of ambitious students eager to work on a challenging project. This year was no exception, and now this team has developed a new website. The team worked closely together, using short sprints and quick iterations to make rapid decisions.
Overall goals
The website aims for a clean and minimalist design, prioritizing essential elements for optimal usability. Prominently featuring sponsoring companies, it offers intuitive navigation, empowering visitors to seamlessly plan their attendance in advance. With a user-friendly interface, attendees can effortlessly locate participating companies, while students gain clear insights into the event's participants. Moreover, the platform ensures professional representation of companies, fostering meaningful interactions and networking opportunities for students.
Team Credits
Ole Höfner - Head of Web Development & Design
Jacob Reinikainen Lindström - Vice Head of Web Development & Design
Petter Forsman - Web Developer
Aris Emilsson - UX/UI Designer
Hedvig Engelmark - UX Designer
WEBSITE
(Click on image to open website)
Improving the website navigation
Overview
From the previous website, the team unanimously agreed that a major focus this year was to enhance the website's navigation. The goal was to not only showcase the participating companies but also to ensure that the website serves as a companion for visitors.
Enhancing User Experience for Job Fair Attendees
To conducted user research through interviews with students and potential visitors of the fair, where together with the interviewer, navigated through the previous website. The feedback highlighted key pain points such as difficulties in finding specific companies, ambiguity in the navigation menu, no feature or information to plan the visit in advance and the lack of a clear information structure.
High-Fidelity Wireframes for Enhanced User Experience
Based on the research findings, our team developed wireframes to visualize the new website layout. The emphasis was to create a simple menu with easy navigation, improving information hierarchy, and fill the gaps of the to have easy access to information during and before the event. High-fidelity wireframes were created in order to gain more valuable information regarding the navigation of the website and in the decision making of the final designs.
Wireframe: Home PAge, Desktop & Mobile Version
Gaining insights with high fidelity prototypes
Evolving the Website in alignment with the Brand Identity
With insights from the prototypes, we proceeded to work further more with the design, an important factor was that it should be aligned with Systemvetardagen 2024’s brand identity therefore working with design systems. After finalizing the wireframes and design, the development team took over, bringing the website to life. Where they focused on coding, implementation, and integration, ensuring alignment with project goals. Through collaboration and iteration, the website evolved, building on the foundation created by user research.
My contribution
In this project, I contributed by conducting user research through general interviews and conducting secondary research. This involved gaining insights into user preferences, needs, and expectations. Additionally, I contributed to create wireframes that served as blueprints for the website's structure and functionality. Collaborating closely with the Vice Head of Web Development & Design, we translated these wireframes into intuitive and visually appealing UI designs, ensuring a seamless user experience.
